Facebook is one of the best avenues to find qualified leads. Running Facebook ads is an effective way to grow your business. The key to having a successful campaign is understanding what is needed to have a winning strategy. Facebook is a social platform with the intent of connecting people. Therefore, it is important to keep this in mind when forming your strategy if you want your campaigns to convert. A common misconception when advertising on Facebook; you have a product or a service, make a post about it then obtain a sale. Unfortunately, Facebook does not work in this manner because it is not shopping platform. Most people who are on Facebook are not looking to buy but to make a personal connection with other people such as friends and family. Therefore, if a potential customer sees your ad and it appears like an ad, then they are more likely to ignore the ad.
An alternative approach to advertising product you sell is to advertise in a fashion that is more personal and targeted. Instead of asking for the sale immediately, give away something valuable for free that your target audience needs. It allows you to collect their contact information such as an email address enabling you to market to them in the future. Targeting the right people is the single most important aspects of campaign strategy. The good news is the time and effort will be well worth it.
Likes and shares are a pure form of social credibility and if others like the ad, then it means the product must be noteworthy. Ever wonder how some advertisers have hundreds or thousands of likes under their Facebook campaigns; it is likely they are using an optimization method to produce these results. They are using the “Use Existing Post” method, and it provides an opportunity to gather all the campaigns post engagement under a single ad. The post was first published on their company’s Facebook page. To learn more about Facebook Ads optimization and successfully converting please send us a note we are eager to help.